Better With Beck
A multidisciplinary group of companies under one brand in construction, HVAC, electrical, plumbing, roofing and property management/realty services covering several counties in Southwest Florida.
Given that Beck Companies was about to take on some 40 new hires as it expanded from Glades and Hendry into Lee, Collier and Charlotte counties, the primary purpose of the website and its design was to generate work for its trained technicians. Scheduling functionality presents itself immediately to visitors of BetterWithBeck.com. As the Beck name would be unfamiliar to prospects in its new service area, the secondary objective was to inform and educate website visitors on Beck’s history and its full range of capabilities.
The site was rolled out in phases, with AC, plumbing and electrical content taking center stage first, with calls to action and a scheduling icon on every page. Oversized hero images and minimal copy give the site a clean, soothing personality—ideal for visitors who may be anxious due to a system problem like an AC failure. Contact Us and Career pages invite potential customers and employees to communicate with Beck Companies about their individual inquiries.