Gulfpoint Construction

An award-winning, regionally acclaimed multidisciplinary commercial construction firm, specializing in educational institutions, houses of worship, church campuses, office buildings, commercial/industrial centers and country clubs.

The website expresses the brand boldly, with the logo front and center, anchoring expansive full-color original photography of both completed work and work in progress. The unique silhouette of the logo becomes a graphic device, creating visually interesting angular divisions between blocks of messaging. All the pages end with action buttons that link to a related topic, generating more click-throughs.

Navigation is flat and shallow. No drop-downs contain more than three content labels. The projects section is functionally exciting. Slideshows are easy to view, simply by clicking on the directional or scrolling horizontally through the thumbnails. The typeface and design grid convey a solid, resilient, clean, modern personality to the brand.