Paragon Realty

A renowned construction company in Naples, Florida known for excellence in single-family homes, estate homes and beachfront residences as well as condominium remodeler and home-addition contractor.

Paragon had an existing website, rich with useful content, but they wanted to optimize and redesign it to attract more business and express their brand more elegantly. We streamlined the navigation and reorganized the content. Maintaining their palette of red and gray, we used pops of color to draw attention to important descriptors and topics. Original, full-color photography generates visual interest in every page, especially in the portfolio section where the client’s most outstanding work is displayed. Content is optimized with the integration of keywords and phrases throughout. Visual effects and other graphic elements have made the site much more engaging to visitors and appealing to prospective customers.