Sustainable Outreach Society

A philanthropic campaign for families at risk in Cape Coral, supporting and streamlining the donation of funds, nonperishable food items and other essentials as a give-from-home online mechanism.

This straightforward one-page site is a great example of simplicity and efficiency. Driven by e-blasts with an explanation of how the SOS: Goodness to Go! give-from-home event will work, visitors to this landing page are greeted by a gorgeous, Robin-Hood-inspired design of the logo amid mossy tree trunks filtered sunshine. The brief narrative confirms what they are told in the explanatory e-blast about the process.

Visitors can simply scroll down, fill in a form and hit “submit” to register for the donation. The bottom of the page speaks to organizations on spreading word of the campaign to broaden the donor audience and a last call to action.